making sense of patterns across branding, climate, and impact.

building.

Founder, Sense of Agency

Full-stack marketing studio supporting 30+ brands since 2024. Standouts: 25× return on a single campaign for a consumer hardware brand and 9.2× ROAS in a top market.

Next Gen Associate, Family Office

Evaluate and support 25+ portfolio assets across real estate, carbon capture, quantum materials, biotech, and hospitality.

Strategy, Tigasfera + Everpower Group

Petronas Innovation Garage-incubated venture deploying modular waste-to-energy systems across Malaysia, processing up to 50 tonnes per day with verified carbon credits.

Co-Founder, EMPI DREAM

Dream science platform built with scientists. Native iOS Swift app with Firebase, OpenAI, and DeepAI integrations.

Prior work

Supported multi-million and billion-dollar brands on digital and brand strategy, including Brown Harris Stevens, NPR, Vera Wang, SXSW, and Red Bull.

education.

M.S. Sustainability Management (expected 2028).

Climate School & School of Professional Studies, Columbia University.

M.S. Information Management (2021).

Focus in Human-Computer Interaction. iSchool, Syracuse University.

B.S. Advertising (2020).

Focus in Account & Project Management. Minor in Art Photography. S.I. Newhouse School, Syracuse University.

community.

Board Member & Advisor, Plastic Reduction Project

Mentor, NYC DOE SUMMA, Syracuse University, and The Agave Haus.

Guest Speaker, CUNY schools

Committee Member, International Association for the Study of Dreams

Committee Member, Extell building

Communications Lead, Islam-Confucianism Leadership Dialogue (Malaysia and China NGOs).

etc.

NYC-based, frequently in Malaysia and China.

77th-generation descendant of Mencius.

My favorite quote: "In adversity, cultivate yourself alone. In success, bring benefit to all under heaven."

mentions.

  • "Cyberjaya: A vibrant ecosystem for innovation"

    December 30, 2024 / Tigasfera is a pioneering company that offers innovative on-site waste conversion solutions.

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  • "Best dream journal apps of 2025"

    March 15, 2025 / We looked hard to find the best dream journaling and interpretation apps of the year, so you don’t have to.

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  • “EMPI DREAM Beta App Release: Expert and Science-Backed Dream Exploration”

    June 14, 2024 / EMPI DREAM has announced its beta release, now available for download.

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  • "EMPI DREAM Launches, Inviting Users to Explore Dreams Through New Course Series"

    December 18, 2024 / Helping Users Harness Their Dreams for Personal Growth and Intentional Living

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  • "EMPI DREAM: Q1 2025: Building momentum, together"

    May 7, 2025 / From explosive platform growth to major creative partnerships, Q1 has laid the foundation for everything to come.

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  • Innovation Odyssey: Episode #22 with Emporia Meng

    January 24, 2025 / “On a mission to help people gain more autonomy of their dreams.”

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